2017 sees us celebrate our 20th year. During these years our TFA logo has served us well. However as we move forward we feel it is time for a refresh, reflecting the way that we already refer to ourselves – TFA, whilst enabling our founder, Mr Tom French, to reclaim his name to enjoy in his retirement!
All brands are susceptible to becoming dated in the same way as other items in our lives and from time to time require modernising. Ours was no different and had become old, and was no longer fit for purpose. The digital environment in which we find ourselves has certain requirements and our old logo simply didn’t meet these.
We now have a clean, fresh identity which retains our core values of Trusted Financial Advice, and will help us to communicate clearly with you, our clients.
For the first time we are visually differentiating between the two key areas of our business and introducing logos for both mortgage and wealth advice. These new logos are building on the colours already used within our website and other client documentation.
We are aiming to implement the brand refresh as a phased approach over the next twelve months as we update systems and documentation, so you will see a gradual change.
The new logo will be used in our digital publications and our website first with printed materials such as letterheads or business cards being changed when they run out or the content requires updating.